Brand personality in higher education: anthropomorphized university marketing communications
While the university prospectus is recognized as an important marketing communication tool
for higher education recruitment strategies, it has become overlooked as many researchers …
for higher education recruitment strategies, it has become overlooked as many researchers …
Using social media for efficient brand marketing: An evaluation of Chinese Universities using Bilibili
L Li, J Zhang, X An - Socio-Economic Planning Sciences, 2023 - Elsevier
As the higher education market becomes increasingly competitive, Chinese universities are
competing to develop brand marketing programmes on social media platforms, with …
competing to develop brand marketing programmes on social media platforms, with …
An analysis of social collaboration and networking tools in elearning
Many online learning websites and learning management systems (LMS) provide social
collaboration and networking tools to aid learning and to interact with peers for knowledge …
collaboration and networking tools to aid learning and to interact with peers for knowledge …
[PDF][PDF] Use of social media sites by Malaysian universities and its impact on university ranking
Social Media is not just for photo sharing and status update, it can also be used by students
for university selection. In the current era of high competition among higher educational …
for university selection. In the current era of high competition among higher educational …
The state of social media engagement in Saudi universities
NK Alsufyan, M Aloud - Journal of Applied Research in Higher …, 2017 - emerald.com
Purpose The purpose of this paper is to investigate the way that Saudi universities are
engaging their audience via social media platforms by means of the five meaningful themes …
engaging their audience via social media platforms by means of the five meaningful themes …
Factors and Influences Contributing to the College/University Selection: A Study of Private Higher Education Institutes (HEIs) in Oman.
HEI selection is an important decision for all aspiring students of higher education and it
affects the commitment, motivation to study and career prospects. The present study …
affects the commitment, motivation to study and career prospects. The present study …
[PDF][PDF] Klasifikasi topik keluhan pelanggan berdasarkan tweet dengan menggunakan penggabungan feature hasil ekstraksi pada metode support vector machine …
EE Pratama, BR Trilaksono - JEPIN (Jurnal Edukasi dan …, 2015 - researchgate.net
Pemanfaatan twitter sebagai layanan customer serevice perusahaan sudah mulai banyak
digunakan, tak terkecuali Speedy. Mekanisme yang ada saat ini untuk proses klasifikasi …
digunakan, tak terkecuali Speedy. Mekanisme yang ada saat ini untuk proses klasifikasi …
[图书][B] Akteure und Organisationsweisen der Hochschulkommunikation
C Hauser - 2020 - Springer
Zusammenfassung Im Zuge der umfassenden Veränderungen der deutschen
Bildungslandschaft seit Mitte der 1990er Jahre hat die öffentliche Kommunikation von …
Bildungslandschaft seit Mitte der 1990er Jahre hat die öffentliche Kommunikation von …
Intention to use social media in online and blended learning: Potential predictors and mediation of collectivism
The COVID-19 pandemic has drastically impacted traditional classroom education and all
the associated multi-stakeholders (Universities, teachers, and students). With education …
the associated multi-stakeholders (Universities, teachers, and students). With education …
Role of social media and library marketing in Indian universities
Purpose Social media marketing (SMM) denotes attaining website traffic or attention through
social media platforms. The paper aims to focus on examining the viewpoint of library …
social media platforms. The paper aims to focus on examining the viewpoint of library …