Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …

Purpose Most college athletics department have not sold corporate naming rights to their
athletics facilities. Popp et al.(2016) suggests two primary reasons:(1) difficulty in …

Intercollegiate athletic departments rely on fundraising for a significant percentage of their
overall revenue. Therefore, the retention of donors is a critical issue. In an effort to better …

In an era of dynamically priced tickets, sport marketers benefit from a greater understanding
of factors impacting the price consumers are willing to pay. Past research has investigated …

In an effort to improve generated revenue by selling more tickets, many NCAA Division I
college athletics departments have hired proactive, outbound ticket sales personnel. Based …

Crowdfunding is an online mechanism allowing individuals, groups, and organizations to
solicit and procure financial gifts from a large number of donors. An increasing number of …

The purpose of this study is to identify the prominent athletic donor motives in an NCAA
Division II athletic program, employing the scale of Athletic Donor Motivation (Ko, Rhee …

Despite the increased adoption of data-driven strategies to enhance sport business
operations, academic scholarship leveraging advanced analytics to inform sport customer …

Due to the implementation of the Tax Cuts and Jobs Act of 2017, and rising expenses within
the industry of intercollegiate athletics, there is a growing need for practitioners to reexamine …

In the current economic environment, state appropriations to higher education are
continually decreasing, with cuts in state aid resulting in universities undergoing significant …