Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews |
Journal of Consumer Research | Oxford Academic Skip to Main Content Advertisement Oxford …

In response to initial voices that put the customer experience (management)(CX (M))
movement into question, this article aims to introduce a formal nomenclature to push the CX …

Understanding how consumers experience luxury represents a challenge; despite the rapid
growth of luxury experiences over the past decade, luxury research remains focused on a …

People increasingly seek out opportunities to escape from a sped-up pace of life by
engaging in slow forms of consumption. Drawing from the theory of social acceleration, we …

How can we comprehend people who pay for an experience marketed as painful? On one
hand, consumers spend billions of dollars every year to alleviate different kinds of pain. On …

Now in its fourth edition, consumer Behaviour: A European Perspective provides a fully
comprehensive, lively and engaging introduction to consumer behaviour. The book links …

Purpose This study aims to examine the moderating role of customer engagement
experiences in satisfaction–loyalty relationship in the digital business environment. This …

This study aims to reduce the misinterpretation and conceptual ambiguity of slow tourism
and find the gaps between theory and practice. Multiple videos on a famous video-sharing …

Repair is an overlooked but important aspect of consumer behavior with implications for the
social and environmental sustainability of consumption. This ethnographic study examines …

This commentary offers a view into the contributions of Consumer Culture Theory (CCT) in
marketing and charts promising future avenues for research and marketing practices …