Value-based pricing is known to be challenging, especially on online platforms, but is
considered a superior pricing strategy. We investigate cross-platform pricing and other …

The aim of this research is to analyze the influence of brand image, product design and price
perception to purchase decision of the consumers of SPECS sports shoes in Indonesia. This …

This article studies the influence of product lifetime labelling on purchase decisions. Based
on consumer theory of Lancaster, experimental survey data are collected from a population …

Although circular economy is usually indicated as a way to reconcile economic growth and
sustainability, circular business models and related product-service systems are not …

Green awareness is worth researching to determine the customer consumption pattern of
environment-friendly products. Several research models are showing the importance of …

The purpose of this study is to have epistemological and systematic in-depth review about
'conjoint analysis', a multivariate data analysis technique. Moreover, an attempt is made to …

This paper proposes a general model to evaluate the Total Cost of Ownership (TCO) of
durable consumer goods (eg cars, household appliances). The TCO approach has been …

Product service bundle (PSB) is a marketing strategy that offers attractive product-service
packages with competitive pricing to ensure sustained profitability. However, designing …

Green marketing, from the researchers' point of view, can be defined as the equation of
achieving profits, satisfying customers, and at the same time keeping the environment safe …

Purpose Empirical studies have found that cost-based pricing remains dominant in pricing
practice and suggest that practice conflicts with marketing theory, which recommends value …