This case study of the University of Alabama's Where Legends Are Made illustrates how a
30-s television advertisement with a catchy tagline was transformed into a strategic branding …

Literature indicates that there is a common need for specialized support and orientation for
NCAA transfer student-athletes. This project examines the unique challenges both transfer …

As studies highlight the career transition struggles of collegiate student-athletes (Hansen et
al., 2019; Payne & Driska, 2020; Woods, 2017), researchers have called for more …

The purpose of this quantitative ex post facto research study was to determine if, and to what
extent, a difference existed in the Federal Graduation Rate (FGR) and Graduation Success …

Business management scholars have examined aspects of organizational turnover for many
years. There is general acknowledgement that the turnover process is complex and that …

Earning a college degree in the United States, especially from a college or university
deemed elite or prestigious, is seen as the path to a more financially secure and prosperous …

This study examined the relationship between National Collegiate Athletic Association
(NCAA) and University Interscholastic League (UIL) Athletic Leaders' Emotional Intelligence …

The purpose of this qualitative study was to examine how collegiate student-athletes
experience the decision-making process for selecting their academic major at a midsize …

Globally, the underrepresentation of women in leadership positions has been quite
thoroughly documented and recorded. In the 21 st century, college athletic departments …

Research is finding that athletes are not following sports nutrition recommendations and
principles for their athletic success and potential inadequacies within their diet could be …