Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach
Purpose This paper aims to deepen the understanding of the marketing process and
practices taking place during the initial stages of the company development, by revealing the …
practices taking place during the initial stages of the company development, by revealing the …
The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)
In this article, we review milestones in the 30+ year history of conceptualizations of the
Marketing-Entrepreneurship Interface (MEI) in order to develop an overdue unified …
Marketing-Entrepreneurship Interface (MEI) in order to develop an overdue unified …
[PDF][PDF] Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach
Purpose–This paper aims to deepen the understanding of the marketing process and
practices taking place during the initial stages of the company development, by revealing the …
practices taking place during the initial stages of the company development, by revealing the …