This chapter reviews research on strategic political communication in election campaigns,
which still is a rather fragmented field despite its long tradition. To structure this area of …

Der gegenüber der ersten Afulge vollständig überarbeitete und erweiterte Band gibt einen
Überblick über die wichtigsten Ansätze und Ergebnisse empirischer Forschung zum …

Rhetoric is the art of speech and persuasion, the study of argument and, in Classical times,
an essential component in the education of the citizen. For rhetoricians, politics is a skill to …

Names: Strömbäck, Jesper editor.| Kiousis, Spiro editor. Title: Political public relations:
concepts, principles, and applications/edited by Jesper Strömbäck and Spiro Kiousis …

This article develops and tests a new multidimensional index—CAMPROF—that is designed
to measure and compare parties' use of professionalized campaign techniques during …

Political public relations as practice dates back to ancient times, but today, public relations
strategies and tactics are probably more ubiquitous in political communication processes …

The relationship among media, politicians, and the public has been studied a lot, especially
how the media's portrayal of politics affects people's (cynical) attitudes. Scholars know little …

While political public relations as a concept and research fi eld is rather new, the practice of
political public relations is probably as old as politics and society itself. If politics is ultimately …

Due to the proliferation of television, and further supported by the candidate‐centered
electoral system, political advertising on television soon became the most important …

Over the past couple of decades, political communication has undergone dramatic changes,
which are believed to have far-reaching consequences for the way in which democratic …