The aim of this study is to consolidate the state of mobile commerce consumer research from
2001 to 2022. Based on a systematic literature review employing a bibliometric technique …

Online-to-offline (O2O) commerce is a popular business model which links offline business
activities with online channels. Consumer behavior in O2O commerce is more complex than …

As the mobile application market rapidly expands, the mobile shopping market is also
expected to follow suit. Further, a new form of online-to-offline (O2O) services available in …

The rapid development of mobile payment has attracted many competitors and made
customer retention a crucial issue for mobile payment service providers. This study …

Purpose The present study seeks to identify the salient mobile shopping (m-shopping)
service quality dimensions as perceived by mobile shoppers (m-shoppers) and examines …

Abstract Online to Offline (O2O) commerce commands intense attention from both academic
and practical fields, but the unique features of O2O commerce and how these features affect …

Although mobile applications (apps) are now widespread, to date few studies have
considered the effects that app use has on loyalty towards the retailer. This study aims to …

This study examines and compares the crucial factors encouraging Thai customers to use
food delivery apps before and during the COVID-19 pandemic on the basis of the modified …

E-commerce is becoming a major contributor to the worldwide economic system, owing to its
adaptability and ease of use for both customers and service providers. Recommender …

Abstract Online-to-offline (O2O) has become a rapidly growing e-commerce model
worldwide, but the factors influencing consumers' purchase decision-making have not been …