This special issue is unique. Whereas most are focused on specific topics (eg, Technology &
Marketing; Measure Validation in Marketing), this special issue is agnostic to topical domain …

The increased usage of social media forced the brands to integrate social media in their
marketing communication channel, as it becomes the need of the hour, as it determines …

This paper explores the influence of digital technologies on the consumer decision-making
in retail sector with two online survey-based studies. Study 1 identifies unique attributes of …

Companies are increasingly including innovative visual design elements such as
animations and pictographs in digital communication. While both elements can be beneficial …

Conceptual review papers can theoretically enrich the field of marketing by reviewing extant
knowledge, noting tensions and inconsistencies, identifying important gaps as well as key …

Littering is a widespread problem that has negative consequences for the wellbeing of
society and has been discussed in a wide range of subject areas. However, the lack of a …

This review aims to tackle the challenge of understanding how visual design cues can affect
behavioural outcomes in a food context. The review answers two key questions:(1) What are …

An in-depth understanding of multisensory customer experiences could inform and
transform service experiences across the touchpoints of customer journeys. Sensory …

Abstract Lower Urinary Tract Symptoms (LUTS) are frequently present in the general
population as patients age with approximately a third of individuals experiencing LUTS …

This research integrates marketing literature, design theory, interviews with world-renowned
designers, and established scale development procedures to develop a reliable and valid …