Soil and human health: current status and future needs

EC Brevik, L Slaughter, BR Singh… - Air, Soil and Water …, 2020 - journals.sagepub.com
Soil influences human health in a variety of ways, with human health being linked to the
health of the soil. Historically, emphasis has been placed on the negative impacts that soils …

The use of the major components of social marketing: a systematic review of tobacco cessation programs

R Almestahiri, S Rundle-Thiele… - Social Marketing …, 2017 - journals.sagepub.com
This study provides a qualitative systematic review of social marketing tobacco cessation
programs identify the extent to which seven major components of social marketing are used …

[引用][C] Social marketing: Influencing behaviors for good

P Kotler - 2008 - books.google.com
Foreword-Alan Andreasen Dedication PART I: UNDERSTANDING SOCIAL MARKETING
Chapter 1: Defining Social Marketing Marketing Highlight:" Save the Crabs. Then Eat Them." …

A framework for sustainable marketing

R Gordon, M Carrigan, G Hastings - Marketing theory, 2011 - journals.sagepub.com
This article examines how sustainable marketing could be achieved through the contribution
of three existing marketing sub-disciplines; green marketing, social marketing and critical …

Sustainable value co-creation in business networks

S Lacoste - Industrial Marketing Management, 2016 - Elsevier
Abstract Even though the Service Dominant Logic (SDL) paradigm has contributed to the
conceptualization of “value co-creation”, no academic study has further investigated the role …

Critical social marketing: definition, application and domain

R Gordon - Journal of Social Marketing, 2011 - emerald.com
Purpose–The purpose of this paper is to examine the nature and role of the critical
dimension social marketing and its place within marketing scholarly thought. It is posited that …

Applying social marketing to evaluate current security education training and awareness programs in organisations

M Alshaikh, SB Maynard, A Ahmad - Computers & Security, 2021 - Elsevier
The effectiveness of cybersecurity management programs is contingent on improving
employee security behaviour. Security education, training, and awareness (SETA) programs …

Social marketing and value in behaviour? Perceived value of using energy efficiently among low income older citizens

K Butler, R Gordon, K Roggeveen, G Waitt… - Journal of Social …, 2016 - emerald.com
Purpose Drawing on value theory, this study aims to explore the perceived value of using
energy efficiently amongst a low-income older population group. It aims to provide an …

Consumer-dominant social marketing: a definition and explication

TB Anker, R Gordon, N Zainuddin - European Journal of Marketing, 2022 - emerald.com
Purpose The emerging consumer-dominant logic of marketing captures consumers' active
and primary role in a range of mainstream marketing processes such as branding, product …

Connecting the public with soil to improve human health

EC Brevik, JJ Steffan, J Rodrigo‐Comino… - European Journal of …, 2019 - Wiley Online Library
Despite the definite links between soil and human health, it is likely that most people do not
think about soil when considering human health. There is a disconnect between most …