Crowding, the inability to recognize objects in clutter, sets a fundamental limit on conscious
visual perception and object recognition throughout most of the visual field. Despite how …

Visual search, a vital task for humans and animals, has also become a common and
important tool for studying many topics central to active vision and cognition ranging from …

Eye movements are now widely used to investigate cognitive processes during reading,
scene perception, and visual search. In this article, research on the following topics is …

Social psychological research is increasingly interested in the cognitive and affective
processes underlying human behavior in social environments. To match this emerging …

To identify the key determinants of consumer attention to nutrition labels, visual search tasks
(present–absent; one–two targets) were used as an effective experimental tool. The main …

This study integrates neuroscientific tools such as data from eye movements, store
navigation, and brand choice in a virtual supermarket into a single source data analysis to …

How efficient is visual search in real scenes? In searches for targets among arrays of
randomly placed distractors, efficiency is often indexed by the slope of the reaction time …

Eye movement sequences—or scanpaths—vary depending on the stimulus characteristics
and the task (Foulsham & Underwood Journal of Vision, 8 (2), 6: 1–17, 2008; Land, Mennie …

This comprehensive volume aims to further research and theory development in visual
marketing. By bringing together leading researchers in the field, it strives to contribute to the …

Objective: We aimed to synthesize the literature on display clutter by reviewing definitions
and measurement techniques and to develop a comprehensive, ergonomics-oriented …