Building something with your hands, whether a piece of furniture, a scarf, or a vase, triggers
a unique mental process enhancing a feeling of well‐being. Various research studies …

The complex nature of B2B business environments requires ambidextrous leadership to
resolve conflict, manage paradoxes, and foster beneficial employee outcomes. This study …

The present research demonstrates a novel driver of the growing demand for counterfeit
luxury goods: perceptions of income inequality. Across five studies, using different samples …

This research addresses the role of different phases of consumption—anticipation,
acquisition, and usage—in the relationship between clothing consumption curtailment …

The American Marketing Association (AMA 2017) defines marketing as an “activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging …

Purpose Drawing upon the service-dominant logic (SD logic) and elaboration likelihood
model (ELM), this paper provides an integrative model to investigate how argument quality …

Advertisers typically publish in‐feed ads with two types of authorship: brand or influencer,
yet little is known about the effectiveness of in‐feed ads between these two authors. In this …

Objective of the study: The general objective of this study is to establish the relationship
between the economic inequality of a country, the purchasing power of its inhabitants and …

The complex nature of B2B business environments requires ambidextrous leadership to
resolve conflict, manage paradoxes, and foster beneficial employee outcomes. This study …