This comprehensive study embarks on an exploration of contemporary marketing strategies
within the dynamic landscape of mobile applications, particularly emphasizing the utilization …

One of the main trends in the development of most economic processes in the modern world
is digitalization. Marketing is no exception, also subject to general trends and focused today …

This research aims to investigate the impact of individual attitudes towards digital platforms
adoption on two critical dependent variables: household financial satisfaction and …

The purpose of the study is to summarise the features of the application, advantages,
disadvantages, as well as to develop an effective toolkit for the implementation of virtual …

This study intricately examines the integration of artificial intelligence (AI) within Ukraines
rapidly evolving IT sector, with a keen awareness of the transformative capacities inherent in …

Анотація У роботі досліджено інтеграцію штучного інтелекту (ШІ) в ІТ-сектор України,
який швидко змінюється, з урахуванням трансформаційних можливостей, властивих …

The concept of digital marketing is currently fragmented due to the emergence of many sub-
areas of research. This is motivated by the evolution of markets that believe in the …

This study aims to examine the impact and potential of the latest technologies, particularly
ChatGPT, in the dynamic field of management accounting. The focus is on understanding …

This study aims to dissect the direct effects of digital transformation on key economic and
social segments in Ukraine. It underscores the critical role of adaptable digital solutions in …

Анотація Це дослідження спрямоване на вивчення впливу та потенціалу новітніх
технологій, зокрема ChatGPT, у динамічній сфері управлінського обліку. Основна увага …