Digitalization is a powerful engine for economic growth in the world. In 2018, digitally
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …

Consumers are conscious of increasing online purchases and demand sustainable
consumption friendly actions. Although there is increasing interest in this topic, the research …

This research aimed to identify the linkages between marketing mix elements and the
purchase decision process among consumers in the Malaysian retail industry. To fulfill this …

Building e-trust and e-retention in online shopping: the role of website design, reliability and
perceived ease of use | Emerald Insight Books and journals Case studies Expert Briefings Open …

Voice shopping is becoming increasingly popular among consumers due to the ubiquitous
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …

Given the severe impacts of the Covid-19 pandemic on business activities, this study
presents a systematic framework to examine the effect of the perceived effectiveness of e …

Purpose Consumer adoption of online shopping continues to increase each year. At the
same time, online retailers face intense competition and few are profitable. This suggests …

Online retailers are increasingly using augmented reality (AR) and virtual reality (VR)
technologies to solve mental and physical intangibility issues in a product evaluation …

Due to rapid technological advancements and shifting consumer dynamics, the e-commerce
industry has undergone rapid transformation. Further, emerging technologies, including …

S hopping using mobile applications (apps) is becoming a trend. Studies have highlighted
the importance of interface in the case of shopping websites. However, to the best of our …