[图书][B] Nachhaltigkeit im Employer Branding: eine verhaltenstheoretische Analyse und Implikationen für die Markenführung
K Weinrich - 2013 - books.google.com
Die Bedeutung einer nachhaltigen Unternehmensführung für den langfristigen Markterfolg
hat in den vergangenen Jahren deutlich zugenommen. In diesem Zusammenhang sind …
hat in den vergangenen Jahren deutlich zugenommen. In diesem Zusammenhang sind …
Corporate brand identity and service quality in higher education management
Corporate brand identity brings businesses within the marketplace into the limelight by
making the organisations appealing to investors, stimulating the distinctiveness of the …
making the organisations appealing to investors, stimulating the distinctiveness of the …
Antecedents and consequences of physical environment design in international retail stores
S Khaneja, S Hussain - Journal of Asia Business Studies, 2024 - emerald.com
Purpose The purpose of this paper is to examine the effects of physical environment design
(PED) and its antecedents on consumers' emotional well-being (EWB). Drawing on place …
(PED) and its antecedents on consumers' emotional well-being (EWB). Drawing on place …
Комплексний аналіз ролі концепції бренду у формуванні бізнес-стратегії
ОБ Каламан, ДВ Мандрикін - Підприємництво та інновації, 2020 - ei-journal.in.ua
Анотація У статті розглянуто концепцію поняття бренду, його роль та значущість у
формуванні бізнес-стратегії підприємства. Зазначено, що наявність сильного бренду є …
формуванні бізнес-стратегії підприємства. Зазначено, що наявність сильного бренду є …
Personal Branding
JN Halm - Marketing Communications and Brand Development in …, 2022 - Springer
From the late twentieth century, personal branding has gained much traction. There is a
general acceptance that each individual has a brand and that it is those who put in the effort …
general acceptance that each individual has a brand and that it is those who put in the effort …
The impact of corporate branding dimensions on firm performance: Evidence from the Zimbabwean petroleum industry
M Sandada, H Finch - Acta Universitatis Danubius …, 2015 - journals.univ-danubius.ro
The study sought to establish the impact of corporate branding dimensions (mission
statements, corporate visual identity and identity review on the performance of petroleum …
statements, corporate visual identity and identity review on the performance of petroleum …
[PDF][PDF] Design and formulation of branding strategy selection model in organizations: Multi business firms
A Alizadeh, A Moshabaki, S Hoseini… - International Journal of …, 2014 - researchgate.net
In today's highly competitive, dynamic and turbulent business environment, brand is
considered one of the strategic organizational assets. Management of this valuable asset …
considered one of the strategic organizational assets. Management of this valuable asset …
Система бренд-менеджменту підприємств Fashion-індустрії
АВ Кудіна - Маркетинг і цифрові технології, 2021 - mdt-opu.com.ua
Анотація У статті розглянуто поняття бренд-менеджменту у напрямах: наукових основ,
корпоративного бренд-менеджменту та процесу управління брендом (брендингу) …
корпоративного бренд-менеджменту та процесу управління брендом (брендингу) …
[PDF][PDF] Assessing key reputation drivers among staff members of the North-West University
AG Pieterse - 2023 - repository.nwu.ac.za
The higher education sector (HES) in South Africa has been faced with two-plus decades of
transformation in an attempt to redress the social injustices of the country's past (Webbstock …
transformation in an attempt to redress the social injustices of the country's past (Webbstock …
DESTINATION BRANDING PROCESS EXAMPLED BY THE SOUTH COAST BALTIC REGION.
A Łapko, M Müller - International Journal of Contemporary Management, 2018 - ceeol.com
DESTiNATiON BrANDiNg prOCESS ExAMpLED By ThE SOuTh COAST BALTiC rEgiON
Page 1 International Journal of Contemporary Management Volume 17 (2018) Number 4 …
Page 1 International Journal of Contemporary Management Volume 17 (2018) Number 4 …