Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …

Purpose This study aims to explore the mechanism by which intellectual capital and
corporate social responsibility (CSR) influence the sustainable competitive performance of …

In the digital environment, key to corporate positioning is Digital Marketing (DM), linked with
factors such as innovativeness, proactiveness, organizational agility, and managerial …

Although the related streams of research have witnessed a burgeoning interest in recent
decades, empirical evidence on how strategic orientations are relevant to export …

Emerging market exporting firms in advanced economies must manage a highly dynamic
landscape owing to factors such as changing market needs and fierce competition. Hence …

Purpose This study aims to investigate the influence of the digitalization of corporate social
responsibility (CSR) on the sustainable competitive performance (SCP) of small-and …

Purpose This study aims to investigate the key roles of human and relational capital in the
export orientation and competitiveness of knowledge-intensive cooperative companies. It is …

Purpose This study aims to extend the existing base of knowledge of proactive and reactive
market orientation and innovation capability by testing their impact on the export …

Purpose Although the importance of entrepreneurial culture (EC) has been recognized, it
remains unclear how EC affects sustainable competitive performance (SCP). This study …

Sufficient literature supports small and medium 'enterprises'(SMEs) significant role in
emerging and mature economies. Still, the same research highlights varying challenges that …