Neuroleadership: a new way for happiness management
R Ruiz-Rodríguez, M Ortiz-de-Urbina-Criado… - Humanities and Social …, 2023 - nature.com
In a post-pandemic era, managers and leaders have a role to enable the changes needed to
make workplaces happier and more productive. This paper aims to analyse the role of …
make workplaces happier and more productive. This paper aims to analyse the role of …
Mapping intrapreneurship through the dimensions of happiness at work and internal communication
R Ravina-Ripoll, E Galvan-Vela… - Corporate …, 2023 - emerald.com
Purpose This article explores how internal communication impacts happiness at work and
intrapreneurship through the dimensions of communication climate and communication in …
intrapreneurship through the dimensions of communication climate and communication in …
Gen Z's motivations towards sustainable fashion and eco-friendly brand attributes: The case of Vinted
I Palomo-Domínguez, R Elías-Zambrano… - Sustainability, 2023 - mdpi.com
Vinted is a free digital sharing economy platform where individuals buy and sell second-
hand apparel. It is an example of industry 4.0 that promotes an innovative and successful …
hand apparel. It is an example of industry 4.0 that promotes an innovative and successful …
Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness
P Gutiérrez-Rodríguez, P Cuesta-Valiño… - Management …, 2024 - emerald.com
Purpose The objective of this paper is to define a structural equation model (SEM) that
examines how fashion consumers' expectations of consumer brand engagement (CBE) …
examines how fashion consumers' expectations of consumer brand engagement (CBE) …
Happiness management: a culture to explore from brand orientation as a sign of responsible and sustainable production
R Ravina-Ripoll, E Nunez-Barriopedro… - Frontiers in …, 2021 - frontiersin.org
The overarching call to action represented by the sustainable development goals (SDGs)
calls for new sustainable production and management models. Likewise, in periods of crisis …
calls for new sustainable production and management models. Likewise, in periods of crisis …
Revisión sistemática de la felicidad en el ámbito laboral de las organizaciones Iberoamericanas
CAM Quintanilla, JG del Junco… - RAN-Revista Academia & …, 2022 - revistas.udec.cl
Purpose: To determine the state of the art of" happiness" within the work environment of
Ibero-American organizations from international scientific journals published from November …
Ibero-American organizations from international scientific journals published from November …
Orientación social de marca y su relación con comportamientos de engagement en clientes. Un estudio de caso
JFM Giraldo, LVD Figueroa - Revista Latina de …, 2023 - nuevaepoca.revistalatinacs.org
Introducción: el objetivo del artículo fue analizar la relación entre la orientación social de
marca y los comportamientos de engagement lealtad y recomendación en clientes …
marca y los comportamientos de engagement lealtad y recomendación en clientes …
Eye tracking and an a/b split test for social media marketing optimisation: The connection between the user profile and ad creative components
In the era of digitally dominated competition, where the effectiveness of Facebook ads
prompts the social media marketing strategy, new opportunities arise for most industries. In …
prompts the social media marketing strategy, new opportunities arise for most industries. In …
An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
A Galiano-Coronil, M Ortega-Gil… - International Review on …, 2023 - Springer
This descriptive study aims to identify the most published SDGs by@ GlobalGoalsUN, the
United Nations' official account for sustainable development goals, and elaborate the …
United Nations' official account for sustainable development goals, and elaborate the …
Public sphere and misinformation in the US election: Trump's audience and populism indicators in the Covid-19 context
C Pérez-Curiel, R Domínguez-García… - Journalism and …, 2021 - mdpi.com
(1) In a context of an unprecedented global pandemic, an analysis of the effects of political
disinformation on audiences is needed. The US election process culminating in the official …
disinformation on audiences is needed. The US election process culminating in the official …