Neuroleadership: a new way for happiness management

R Ruiz-Rodríguez, M Ortiz-de-Urbina-Criado… - Humanities and Social …, 2023 - nature.com
In a post-pandemic era, managers and leaders have a role to enable the changes needed to
make workplaces happier and more productive. This paper aims to analyse the role of …

Mapping intrapreneurship through the dimensions of happiness at work and internal communication

R Ravina-Ripoll, E Galvan-Vela… - Corporate …, 2023 - emerald.com
Purpose This article explores how internal communication impacts happiness at work and
intrapreneurship through the dimensions of communication climate and communication in …

Gen Z's motivations towards sustainable fashion and eco-friendly brand attributes: The case of Vinted

I Palomo-Domínguez, R Elías-Zambrano… - Sustainability, 2023 - mdpi.com
Vinted is a free digital sharing economy platform where individuals buy and sell second-
hand apparel. It is an example of industry 4.0 that promotes an innovative and successful …

Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

P Gutiérrez-Rodríguez, P Cuesta-Valiño… - Management …, 2024 - emerald.com
Purpose The objective of this paper is to define a structural equation model (SEM) that
examines how fashion consumers' expectations of consumer brand engagement (CBE) …

Happiness management: a culture to explore from brand orientation as a sign of responsible and sustainable production

R Ravina-Ripoll, E Nunez-Barriopedro… - Frontiers in …, 2021 - frontiersin.org
The overarching call to action represented by the sustainable development goals (SDGs)
calls for new sustainable production and management models. Likewise, in periods of crisis …

Revisión sistemática de la felicidad en el ámbito laboral de las organizaciones Iberoamericanas

CAM Quintanilla, JG del Junco… - RAN-Revista Academia & …, 2022 - revistas.udec.cl
Purpose: To determine the state of the art of" happiness" within the work environment of
Ibero-American organizations from international scientific journals published from November …

Orientación social de marca y su relación con comportamientos de engagement en clientes. Un estudio de caso

JFM Giraldo, LVD Figueroa - Revista Latina de …, 2023 - nuevaepoca.revistalatinacs.org
Introducción: el objetivo del artículo fue analizar la relación entre la orientación social de
marca y los comportamientos de engagement lealtad y recomendación en clientes …

Eye tracking and an a/b split test for social media marketing optimisation: The connection between the user profile and ad creative components

E Nichifor, RC Lixăndroiu, IB Chițu, G Brătucu… - Journal of Theoretical …, 2021 - mdpi.com
In the era of digitally dominated competition, where the effectiveness of Facebook ads
prompts the social media marketing strategy, new opportunities arise for most industries. In …

An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

A Galiano-Coronil, M Ortega-Gil… - International Review on …, 2023 - Springer
This descriptive study aims to identify the most published SDGs by@ GlobalGoalsUN, the
United Nations' official account for sustainable development goals, and elaborate the …

Public sphere and misinformation in the US election: Trump's audience and populism indicators in the Covid-19 context

C Pérez-Curiel, R Domínguez-García… - Journalism and …, 2021 - mdpi.com
(1) In a context of an unprecedented global pandemic, an analysis of the effects of political
disinformation on audiences is needed. The US election process culminating in the official …