As corporations' environmental impact comes under greater scrutiny by global financial,
regulatory, and societal stakeholders, management scholars have increasingly focused on …

Diversity, Equity, and Inclusion (DEI) has become ubiquitous in public and academic
discourse. This is despite ongoing contests over definitions and the lack of a clear …

The significant changes which have occurred in the competitive scenario in which fashion
companies operate, combined with deep transformation in the lifestyles of final consumers …

Central and South America (CSA) is a highly diverse region, both culturally and biologically.
It has one of the highest levels of biodiversity on the planet (Hoorn et al., 2010; Zador et al …

Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

The purpose of this study is to understand and add to the growing literature on generation
Y's green behaviour on green products. It also validates the extended theory of planned …

Women largely dominate the influencer business, and previous studies often either have
focused on female social media influencers, or else matched the influencer's gender with the …

Environmental degradation is a serious problem in modern civilization as it causes changes
in consumer behavior towards ecologically responsible purchasing. In order to understand …

Most agree that climate change is a serious threat. It has increasingly been recognized by
scientists and policymakers as a consumer behavior issue: What, how, and how much …

This paper investigates female shoppers' attitude and purchase intention toward green
cosmetics. Underpinned with an extended theory of planned behavior model, the research …