[HTML][HTML] Past, present, and future of customer engagement
Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …
Despite flourishing interest on CE among marketing academics and professionals, no …
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …
customers. However, there is a challenge in how tourism organizations can choose or create …
A systematic review of sustainable banking through a co-word analysis
JJ Nájera-Sánchez - Sustainability, 2019 - mdpi.com
The 2008 financial crisis placed banks in the gaze of public opinion. Financial entities did
not delay in reacting, intensifying their efforts in what had become known as sustainable …
not delay in reacting, intensifying their efforts in what had become known as sustainable …
CSR, co-creation and green consumer loyalty: Are green banking initiatives important? A moderated mediation approach from an emerging economy
The homogenization of the banking segment has made it difficult for banking institutions to
practice the quality of services that are needed in order to retain consumers. Thus, these …
practice the quality of services that are needed in order to retain consumers. Thus, these …
Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust
Prior studies on high-fit corporate social responsibility programs have yield equivocal
findings; some studies have shown a positive impact on desirable customer outcomes and …
findings; some studies have shown a positive impact on desirable customer outcomes and …
A win-win situation: Enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
This study examines the role of gamification elements in engaging suppliers of sharing
economy platforms in corporate social responsibility (CSR) activities. We expected that …
economy platforms in corporate social responsibility (CSR) activities. We expected that …
How green trust, consumer brand engagement and green word-of-mouth mediate purchasing intentions
J Guerreiro, M Pacheco - Sustainability, 2021 - mdpi.com
An increasing interest in environmental problems around the world has significantly
expanded the demand for green goods, transforming green marketing into an effective tool …
expanded the demand for green goods, transforming green marketing into an effective tool …
How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility
Y Gong, J Xiao, X Tang, J Li - Frontiers in Psychology, 2023 - frontiersin.org
Today's civilization faces serious challenges related to sustainability. Without the support of
society, organizations can no longer continually build their enterprises. The pressure of …
society, organizations can no longer continually build their enterprises. The pressure of …
The relationship of CSR communication on social media with consumer purchase intention and brand admiration
With the advent of the Internet and other digital technologies, contemporary businesses from
all sectors are using social media for communication with consumers to engage them …
all sectors are using social media for communication with consumers to engage them …
From screen to service: How corporate social responsibility messages on social media shape hotel consumer advocacy
This research attempts to investigate corporate social responsibility (CSR) and consumers'
advocacy behavior (CAB) association in the hotel services sector of a developing economy …
advocacy behavior (CAB) association in the hotel services sector of a developing economy …