While the study of advertising discourse is a well-established research area in applied
linguistics, language contact phenomena in advertising have often been neglected. This …

It is breakfast time, I am listening to a national commercial station in Ireland, and the
presenter is announcing details of a competition to win a holiday in Italy. The competition is …

This book provides an introduction to the aims, theories and practices of critical discourse
analysis (CDA). It is mainly concerned with the linguistic aspects of CDA. It provides an …

The book introduces both theoretical and applied perspectives, identifying and explaining
the relevant frameworks and drawing on a range of activities/examples of how gender is …

In this ground-breaking contribution to social theory, John Urry argues that the traditional
basis of sociology-the study of society-is outmoded in an increasingly borderless world. If …

This book is written with two main types of reader in mind: students and researchers in social
science and humanities who have little if any background in language analysis (eg in …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can
be employed to understand culture. It adopts a practical and versatile approach to cultural …

Although a number of scholars have investigated effective celebrity endorser characteristics
with consumer samples using experimental methods, there is only one study by Miciak and …

Media Semiotics is a lucid investigation of the critical approach in contemporary media
studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily …