Digital transformation could potentially promote enterprises' green innovation through
optimizing resource allocation, innovation, and network effects. However, few empirical …

" According to historians, European trade took off at the end of the 12th century in what is
now the North of France, in the county of Champagne. 1 It is at this period that this county …

The digital economy has substantially reduced market frictions but also posed new
challenges for the efficient functioning of markets. In particular, the drastic reductions in the …

Digital marketing transformation is one of the important elements in a business's long-term
plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really …

In digital marketing planning, keyword choice for search engine positioning is crucial for
customer attraction, and the associated investment is an increasingly relevant part of the …

Online search intermediaries, such as Amazon or Expedia, use rankings (ordered lists) to
present third-party sellers' products to consumers. These rankings decrease consumer …

Internet advertising has been the fastest growing advertising channel in recent years, with
paid search ads comprising the bulk of this revenue. We present results from a series of …

The era of big data has created new opportunities for researchers to achieve high relevance
and impact amid changes and transformations in how we study social science phenomena …

I develop a general theory of monopoly pricing of networks. Platforms use insulating tariffs to
avoid coordination failure, implementing any desired allocation. Profit maximization distorts …

Drawing on the literature on online advertising, I argue that the fundamental economic
difference between online and offline advertising is a substantial reduction in the cost of …