Self-disclosure is pervasive on social media and has significant implications for
psychological well-being. In this review we synthesize recent research on the motivations …

Highlights•Literature review on self-disclosure and self-presentation across five unique
characteristics of online communication.•Compares empirical evidence of whether people …

Marketers recognize digital celebrities' advertising power and effectiveness, making them
influential models of social media advertising. The concept of parasocial relationships may …

For social media users, profile updating and receiving Likes may feel like a reward, and elicit
positive emotions, reinforcing use of the platform. Could this mechanism have …

Behavioral surplus defines Google's earnings success. In 2016, 89 percent of the revenues
of its parent company, Alphabet, derived from Google's targeted advertising programs. The …

Authenticity, generally regarded as coherence between one's inner self and outward
behavior, is associated with myriad social values (eg, integrity) and beneficial outcomes …

Social media has become an increasingly popular leisure activity over the last decade.
Although most people's social media use is non-problematic, a small number of users …

Background Social media (SM) use is increasing among US young adults, and its
association with mental well‐being remains unclear. This study assessed the association …

This review delineates core components of the social media ecosystem, specifying how
online platforms complicate established social psychological effects. We assess four pairs of …

Continued and frequent use of social network sites (SNS) has been linked to a fear of
missing out (FOMO) and online self-promotion in the form of friending and information …