This paper presents a review of recent developments that have taken place in the area of
dynamic optimal control models in advertising subsequent to the comprehensive survey of …

A variety of continuous-time differential functions have been developed to investigate
dynamic advertising problems in business and economics fields. Since major dynamic …

Many management science applications involve the control of dynamic systems, ie, systems
that evolve over time. They are called continuous-time systems or discrete-time systems …

We review dynamic quality models both in single-agent setup and in a competitive
framework. Our objectives are:(1) to give the reader a vantage point on the state of the art in …

In this paper, we consider a supply chain that faces a potential brand crisis, with one
manufacturer deciding quality improvement and global advertising levels, and one retailer …

The main research streams, which focus on signals, signalling theory and Cue utilisation
theory, stress the importance of a producer's credibility or reputation as an important factor …

For certain goods or services, the quality of the product can be assessed by customers only
after consumption. We determine the optimal time paths for pricing, advertising and quality …

In the rapidly evolving landscape of sustainable marketing, the advertising of carbon
labelled products represents a critical intersection of environmental awareness and …

Under the low-carbon economy environment, downstream retailer advertises upstream
manufacturer's reduction to achieve better market performance, which is a common form of …

Purpose As the quality of the environment decreases, enterprises and consumers'
awareness of environmental protection is constantly improving. More and more enterprises …