Social media play a significant role both on the demand and on the supply side of tourism
allowing destinations to interact directly with visitors via various internet platforms and …

The main problem with social media analytics is not the abundance of measurable metrics
but the lack of a coherent structure or overview that describes and organizes metrics in order …

Social Media life has changed the lives of individuals inside a time of its presentation. It has
bit by bit taught into our day by day standard as a constant wellspring of data identified with …

After studying this chapter, you will be able to: Understand why measurement of return on
social media investment is importantIdentify the different social media systems of …

The permeation of social media in our daily lives makes this a timely and insightful book on
multiple aspects of social media's role in sport. It provides critical information for students …

Social media platforms present unique possibilities for companies to interact with their
customers and take up a key role in building relationships. A substantial body of research …

The main aim of this thesis is an investigation into Destination Management Systems (DMS)
website effectiveness and evaluation in the tourism domain from both academic and industry …

Überlegungen, wie der Effekt von Social-Media-Anwendungen für Unternehmen greifbar
gemacht werden kann, sind nicht neu. Der Großteil von ihnen zielt jedoch vorrangig auf eine …

Evaluation of social media marketing is central to its success. This thesis seeks to contribute
to our understanding of social media marketing evaluation processes and outcomes …

Anotace Bakalářská práce se zabývá problematikou sociálních médií v marketingu
cestovního ruchu a jejich významem. Cílem práce je prozkoumat využití sociálních médií v …