Strategic communication: Defining the field and its contribution to research and practice
This article draws on a decade of research in strategic communication and especially on the
contributions in this special issue to propose a new and more comprehensive definition of …
contributions in this special issue to propose a new and more comprehensive definition of …
[图书][B] Strategic communication: An introduction
J Falkheimer, M Heide - 2018 - taylorfrancis.com
Strategic communication comprises different forms of goal-oriented communication inside
and between organizations, their stakeholders and the society. Strategic communication is …
and between organizations, their stakeholders and the society. Strategic communication is …
[图书][B] Eine Toolbox für das Kommunikationsmanagement
Für die professionelle Steuerung der Unternehmenskommunikation steht eine ganze Reihe
etablierter Vorgehensweisen, Methoden und Denkwerkzeuge zur Verfügung. In Anlehnung …
etablierter Vorgehensweisen, Methoden und Denkwerkzeuge zur Verfügung. In Anlehnung …
Communicating the corporate strategy: An international benchmark study in the UK, the USA, and Germany
K Köhler, A Zerfass - Journal of Communication Management, 2019 - emerald.com
Purpose The purpose of this paper is to address an important but seldom explored field of
study: the communication of corporate strategies to external and internal stakeholders. The …
study: the communication of corporate strategies to external and internal stakeholders. The …
[图书][B] Strategic internal communication: A practitioner's guide to implementing cutting-edge methods for improved workplace culture
S Dahlman, M Heide - 2020 - taylorfrancis.com
What is internal communication? What role does it play in contemporary organizations?
What are the consequences of malfunctioning internal communication? There are many …
What are the consequences of malfunctioning internal communication? There are many …
Positionierung von Kommunikationsabteilungen und Kommunikatoren: Leistungsbeitrag, Rollen und Selbstverständnis
Kommunikationsabteilungen und Kommunikationsverantwortliche stehen im internen
Wettbewerb um Ressourcen und Einfluss im Unternehmen. Um sich gegenüber der …
Wettbewerb um Ressourcen und Einfluss im Unternehmen. Um sich gegenüber der …
Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice
Purpose The purpose of this article is to introduce the research field of management tools to
communication management scholarship and open up new avenues for the field …
communication management scholarship and open up new avenues for the field …
Communicating the resilience and corporate social responsibility of SMES during lockdown in Spain: A visual and exploratory study of communication mechanisms …
MD García-Santiago - Sustainability, 2022 - mdpi.com
The health crisis caused by COVID-19 has led to changes in the behaviour of businesses
during lockdown, especially Small and Medium-sized enterprises (SMEs). This study aims to …
during lockdown, especially Small and Medium-sized enterprises (SMEs). This study aims to …
Introduction: The emergent field of strategic communication
J Falkheimer, M Heide - Research handbook on strategic …, 2022 - elgaronline.com
This research handbook of strategic communication aims to bring new and important
knowledge to a vivid and developing field, where there is need of more advanced and …
knowledge to a vivid and developing field, where there is need of more advanced and …
Strategische Ausrichtung der Unternehmenskommunikation: Zieldefinition, Alignment mit Organisationszielen und Wertbeitrag
Das Wissen um die grundlegende Bedeutung von Kommunikation für die Entstehung, die
Konstitution, das Management und die Weiterentwicklung von Unternehmen ist in den …
Konstitution, das Management und die Weiterentwicklung von Unternehmen ist in den …