The continuous development and market introduction of new products can be an important
determinant of sustained company performance. For approximately 30 years, conceptual …

The terms innovation and entrepreneurship are commonly used–but not always with the
same understanding. There is an obvious strong relationship of both areas, however, barely …

In this paper we unpack and examine attitudes and potential barriers of end-users towards
the self-driving car. We explore whether drivers have (mental) barriers and/or show …

In this paper we explore how small and medium‐sized enterprises () engage in external
knowledge sourcing, a form of inbound open innovation. We draw upon a sample of 1,411 …

Dear Reader, This work about Digital Business Leadership shows the opportunities for
renewal of competitive advantages due to digitization. Thereby, these opportunities can …

“How are business models purposeful designed and structured? How can the models be
implemented professionally and managed successfully and sustainably? In what ways can …

Although business model innovations are decisive for a company's long‐term success or
failure, they are still poorly understood compared to product innovations. Thus, their …

Innovations are the source of all human development and improvement of quality of life. At
the same time, they challenge existing standards, solutions and societal patterns. In health …

Dieses bewährte Standardwerk liefert Studierenden im Bachelor-und Masterprogramm
sowie Praktikern umfassende Grundlagen des Marketingmanagements und widmet sich …

Mit großer Freude präsentieren wir Ihnen die 3., vollständig überarbeitete Auflage des
Lehrbuches „Identitätsbasierte Markenführung “. Nach dem Erscheinen der 1. Auflage im …