Environmental sustainability is nowadays driving firms to not only develop internal green
activities, but also extend toward green supply chain management (GSCM). The extensive …

This article presents a meta-analysis that includes studies conducted over the past 25 years
across 14 countries and a mix of selling and nonselling situations. Findings indicate that the …

Despite promising conceptual developments in value co-creation and consumer-brand
engagement (CBE), the scholarly attention afforded to the importance of social media …

At present, consumers in emerging economies are becoming more conscious about
environmental well‐being. Therefore, organizations compete to make their products and …

The relationship between entrepreneurial orientation (EO) and firm performance is among
the best–researched topics in entrepreneurship research. These studies have been …

The authors conduct a meta-analysis that aggregates empirical findings from the market
orientation literature. First, the study provides a quantitative summary of the bivariate …

Academics, practitioners and enterprises have paid increasing attention to consumers'
experience and its constituents over the past few decades. Pine and Gilmore (1999) …

In the last decades, our discipline has made tremendous progress in addressing scientific
and managerial marketing problems. However, our knowledge of marketing phenomena …

In view of the dynamic growth in the luxury market and the availability of luxury goods to a
wider range of consumers than ever before, the luxury market has transformed from its …

• The owner of 22 restaurants was asked how he does marketing research. He answered
that he does it after driving around in a pickup truck at midnight:“I stay up late. If it's midnight …