Purpose The purpose of this study is to analyze the influence of the emotional experience
(EE) and the image of the tourist destination on the satisfaction of the domestic tourist and …

In the digital entertainment landscape, AI-enhanced video streaming services like Netflix
and Hulu significantly shape user experiences through AI-based recommendations. This …

Online pharmacies are the websites and mobile phone applications that are engaged in the
online sale of healthcare products and services. The purpose of this research is to examine …

Organic food consumption is gaining attention following greater consumer awareness of
health and environmental issues. This study examined the factors influencing organic food …

Purpose The mental healthcare is experiencing an ever-growing surge in understanding the
consumer (eg, patient) engagement paradox, aiming to vouch for the quality of care. Despite …

Olfactory marketing, an integral concept of experiential marketing, is gaining popularity in
the service sector to attract consumers more emotionally and personally. However, no prior …

The COVID-19 pandemic and social distancing mandates have completely disturbed the
buying patterns of the consumer and have directed them towards new habits. The shift from …

The research aims to generate an optimised model to find out the impact of advanced
manufacturing technologies on performance parameters in the small and medium …

This study aims to explore the involvement profiles of buyers while buying personal care
products and examines whether the residential background of buyers has a varying …

The music education industry in Indonesia, especially in Jakarta, is growing rapidly as
people's interest in music increases. However, the industry faces challenges in retaining …