Social interactions can trigger emotional contagion between individuals resulting in
behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in …

Purpose For many consumer neuromarketing researchers, the use of functional magnetic
resonance imaging has been the most preferred neuroscience technique. However …

The authors provide a critical examination of marketing analytics methods by tracing their
historical development, examining their applications to structured and unstructured data …

This article adopts an integrated knowledge inquiry approach and systematically reviews
(through content analysis) and draws themes (through thematic analysis) to explain the …

Featured Application This article presents an application of deep learning in preference
detection performed using EEG-based BCI. Abstract The traditional marketing …

Marketing and promotions of various consumer products through advertisement campaign is
a well known practice to increase the sales and awareness amongst the consumers. This …

The application of biometric data has been the center of attention for neuromarketing
researches. Understanding the underlying mechanisms behind consumer shopping …

Neuromarketing is an emerging field in which academic and industry research scientists
employ neuroscience techniques to study marketing practices and consumer behavior. The …

This document aims to conduct a literature review in order to identify evolution and research
trends in the area of neuromarketing. To achieve this objective, a science mapping …

In the last two decades, neuromarketing (NM) studies are snowballed because scientists
and researchers are looking for understanding the mechanisms of decision-making in the …