[HTML][HTML] The market-based assets theory of brand competition
Abstract Kotler popularised the Segmentation, Targeting, Positioning (STP) theory of brand
competition. This theory still dominates marketing textbooks. In this article we show how the …
competition. This theory still dominates marketing textbooks. In this article we show how the …
Shifts in consumer behavior towards organic products: Theory-driven data analytics
Consumer behavior is key in shifts towards organic products. A diversity of factors influences
consumer preferences, driving planned, impulsive, and unplanned purchasing decisions …
consumer preferences, driving planned, impulsive, and unplanned purchasing decisions …
[PDF][PDF] Tourists' online information influences their dine-out behaviour: Country-of-origin effects as a moderator
J Abbas, K Al-Sulaiti, I Al-Sulaiti - Country Origin Effects, 2023 - qspace.qu.edu.qa
The quality of restaurants and local food is vital in attracting tourists and increasing visitor
satisfaction (Hussain et al., 2017; Tiganis et al., 2023; Toudert & Bringas-Rábago, 2021) …
satisfaction (Hussain et al., 2017; Tiganis et al., 2023; Toudert & Bringas-Rábago, 2021) …
Age, an important sociodemographic determinant of factors influencing consumers' food choices and purchasing habits: an English university setting
The purchasing behaviors of university staff (n= 188) and their use of nutrition labels in
making food choices were investigated by an online survey. The age of the participants …
making food choices were investigated by an online survey. The age of the participants …
[PDF][PDF] Milk packaging innovation: Consumer perception and willingness to pay.
Milk packaging innovation: Consumer perception and willingness to pay Page 1 AIMS
Agriculture and Food, 5(2): 307–326. DOI: 10.3934/agrfood.2020.2.307 Received: 10 February …
Agriculture and Food, 5(2): 307–326. DOI: 10.3934/agrfood.2020.2.307 Received: 10 February …
Where is the brand growth potential? An examination of buyer groups
Practitioners and academics have long discussed strategies for brand sales growth. A recent
example is an industry debate in which different brand growth strategies were argued …
example is an industry debate in which different brand growth strategies were argued …
Food miles on the shelves: the share of local food products in the Hungarian retail sector
Share of national food products in retail is a frequent subject of policy debates. Local food is
often associated with national security, sustainability, and support of local economy …
often associated with national security, sustainability, and support of local economy …
[PDF][PDF] Sustainably produced butter: The effect of product knowledge, interest in sustainability, and consumer characteristics on purchase frequency.
D Jakubowska, T Sadílek - Agricultural Economics …, 2023 - agriculturejournals.cz
Understanding buying behaviour for sustainable products is important for food producers
and distributors. This study aims to examine the effect of knowledge of the product, interest …
and distributors. This study aims to examine the effect of knowledge of the product, interest …
Beauty in the eyes of the beholders: How government-and consumer-based country-of-origin advantages and disadvantages drive host country investment dynamics
A Cuervo-Cazurra, CA Un - Management International Review, 2023 - Springer
Building on the resource-based view, we propose conceptualizing a foreign multinational's
country of origin as a resource, an asset tied semi-permanently to the firm, and analyze how …
country of origin as a resource, an asset tied semi-permanently to the firm, and analyze how …
The Dirichlet model in marketing
C Driesener, C Rungie - Journal of Consumer Behaviour, 2022 - Wiley Online Library
We present a review of Gerald Goodhardt's most famous contribution to marketing science—
the NBD‐Dirichlet model. This provides a powerful illustration of the complex pathway and …
the NBD‐Dirichlet model. This provides a powerful illustration of the complex pathway and …