The connection between nationalism and sport seems at once both obvious and manifest,
with the most lavish praise of the nation often arising at sporting events. While a sizeable …

The spiralling costs of hosting sports mega-events (SMEs) are usually justified by the
'legacies' that they produce. Therefore, this article begins by problematising the notion of …

Rationale: The purpose of this article is to provide an understanding of the emergence of LIV
Golf, a new tour in the sport of professional golf, funded by finances from the Saudi Arabian …

Sport, especially football, has rapidly acquired global cultural, commercial, and also political
prominence. China recently and belatedly has sought to acquire international recognition in …

Although commonly associated with commercial organizations utilizing it as a form of
marketing communication, sponsorship has become an increasingly political activity. Over …

ABSTRACT Since 2016, Saudi Arabia's crown prince Mohammed bin Salman has sought to
improve his country's economic and strategic position through sports diplomacy. These …

State leaders in the Arabian Peninsula have increasingly sought to host globalized sporting
events to broadcast a cosmopolitan and modern image of the region. These efforts are …

Contemporary research into the impact of major sports events shows that the widely used
(and popular) claim of economic benefits associated with hosting them is misleading or–at …

The hegemonic power of FIFA over countries hosting its capstone World Cup tournament is
worth examining in the context of hegemony theory in International Relations literature. To …

Holding major events has the capacity to improve a host city's tourism image. Effective event
leverage for image benefits requires host destinations to implement strategies to influence …