Globalization, rankings, and the decrease of public funding have created a highly
competitive environment for public universities. Internal and external stakeholders …

The purpose of this paper is to study the influence of corporate social responsibility (CSR)
over higher education institutions'(HEIs) students' emotional appeal and the effect of two …

Various research across the world has been carried out to understand how students select
their preferred universities for tertiary study; however, there is a shortage of insight from an …

This research explores, identifies, defines and refines the conventional tertiary-education
student decision-making process, and its contextual and personal innovative multi-layered …

Seminal work in alumni engagement suggests that university alumni associations could
boost the numbers of alumni who support their universities through cultivating active …

Higher education institutions are called to expand their role and responsibilities, by
enhancing their entrepreneurial mindset and redefining relationships with stakeholders. In …

To achieve sustainability goals in a new competitive environment and to enhance their
performance and productivity, higher education institutes need to establish sustainable …

The article analyzes the issues of neuromarketing theory and practice applied to education.
Frameworks for marketing activities at the modern university are to be expanded due to new …

This article discusses the role of university reputation in economic recovery, particularly in
crisis situations. It highlights the importance of maintaining a good reputation for universities …

We use a mixed-methodology to examine the influence of having international family on
higher education (HE) reputation and loyalty. Employing qualitative research, we …