This study examines the effects of content characteristics (ie, informational and emotional
characteristics), language, and nonverbal information on social media engagement (SME; …

Generative artificial intelligence (AI) represents a new generation of AI technologies that
produces new digital content based on user-inserted prompts (De Cremer et al., 2023). Via …

Social networks have become crucial communication channels for brands through
awareness, engagement, and word of mouth. Instagram is firmly positioned as a direct …

Promoting engagement with brand posts tends to be important for brands and marketers
who aim for success in social media marketing. With the variety of social media available …

TikTok merupakan salah satu media sosial yang layak dipertimbangkan untuk
diimplementasikan sebagai alat untuk pemasaran. Di Indonesia spesifiknya, sudah ada …

In this article, a multi-stage E-commerce platform based on deep learning methods is
presented to improve Ford Motor Company's consumer engagement on the Instagram social …

Penelitian ini bertujuan untuk menganalisis pengaruh waktu unggahan (hari unggah) dan
tipe konten terhadap interaksi konten (jumlah suka, bagikan, dan komentar) yang terjadi …

Background In this study, we investigate the utilization of Instagram by public health
ministries across the Gulf Cooperation Council (GCC) nations to disseminate health-related …

This research investigates the effects of marketer-generated content (ie, emotional and
rational), sounds, and influencers on digital customer engagement (ie, likes and shares) on …

The AI-enabled intelligent learning system (AEILS) is able to provide personalised and
intelligent tutoring and is more capable of meeting individuals' need. Nevertheless, limited …