Do small-and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
E Gil-Cordero, B Maldonado-López… - International Journal of …, 2024 - emerald.com
Purpose The purpose of the research is to analyze the factors that determine the intention of
small-and medium-sized enterprises (SMEs) to adopt the Metaverse. For this purpose, the …
small-and medium-sized enterprises (SMEs) to adopt the Metaverse. For this purpose, the …
Exploring the role of commitment in potential absorptive capacity and its impact on new financial product knowledge: a social media banking perspective
Financial providers communicate better with their online customers in many social media
applications. Enriched interactivity in social media permits banks to provide product …
applications. Enriched interactivity in social media permits banks to provide product …
The Influence of Performance Expectancy and Price Value on Favorable Behavioral Intentions Through Satisfaction With Viu Platform
The shift in video consumption from TV to online platforms is increasingly evident, especially
among younger demographics who prefer streaming services such as Viu. The Viu …
among younger demographics who prefer streaming services such as Viu. The Viu …