Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Purpose The purpose of this research is to provide a systematic review of the literature
relating to message framing and its effectiveness in persuading consumers to adopt …

Nowadays, customer awareness on environment friendly products is getting improved and
there is an increase trend on green marketing strategy. The carried-out strategy has an …

By conducting field experiments with energy-saving and environment-friendly refrigerators,
data concerning different emotional green appeals and consumers' psychological …

Purpose Many studies conducted on green consumer behaviour are related to
environmental concerns, the motives behind green consumer behaviour and the impact of …

Today, consumers expect companies to be socially responsible. However, the literature is
undecided about the effects of communicating one's corporate social responsibility activities …

This study explores how benefit (self-benefit and other-benefit) appeals and regulatory
(prevention and promotion) focus work jointly in advertising messages for restaurants …

Technology providers have clearly understood that considering consumers' behavioural
changes is important in developing new technologies, particularly in the energy sector. This …

With the rising concern for environmental issues, there is an ever-increasing demand for
sustainable actions to minimize the damage to ecosystems. Seeking to meet such a …

Climate change has become a controversial issue because people need to make massive
lifestyle changes to mitigate global warming. Companies have started to shift their marketing …