Traditional marketing analytics, big data analytics and big data system quality and the success of new product development

AI Aljumah, MT Nuseir, MM Alam - Business Process Management …, 2021 - emerald.com
Purpose This study investigates the impact of traditional marketing analytics and big data
analytics on the success of a new product. Moreover, it assesses the mediating effects of the …

Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter?

AI Aljumah, MT Nuseir, MM Alam - Business Process Management …, 2021 - emerald.com
Purpose The aim of the study is to examine the impact of the big data analytics capabilities
(BDAC) on the organizational performance. The study also examines the mediating role of …

Supply chain learning and performance: a meta-analysis

L Chen, M Jiang, T Li, F Jia, MK Lim - International Journal of …, 2023 - emerald.com
Purpose This paper aims to provide a comprehensive understanding of the supply chain
learning (SCL)–performance relationship based on the existing empirical evidence …

The impact of social media marketing communications on consumer response during the COVID-19: does the brand equity of a university matter?

A Aljumah, MT Nuseir, MT Alshurideh - The effect of coronavirus disease …, 2021 - Springer
The main objective of the current study is to investigate the impact of social media marketing
communication on the consumer response to University in UAE during COVID-19. In …

The e-learning of students and university's brand image (Post COVID-19): How successfully Al-Ain University have embraced the paradigm shift in digital learning

MT Nuseir, GA El-Refae, A Aljumah - The effect of coronavirus disease …, 2021 - Springer
The COVID-19 has caused a state of emergency not only in the UAE but also around the
globe. Following the preventive measures, the government of UAE has closed temporarily …

The impact of entrepreneur orientation on sustainable entrepreneurship among SMEs in the UAE: mediating effects of the sustainability orientation and bricolage …

MT Nuseir, A Aljumah - International Journal of Trade and …, 2022 - inderscienceonline.com
The primary purpose of the current study is to investigate the antecedents to sustainable
entrepreneurship among small and medium enterprises (SMEs) in the UAE. The study has …

Open-Innovation and knowledge management in Small and Medium-Sized Enterprises (SMEs): The role of external knowledge and internal innovation

A Asad, MF Basheer, M Irfan, J Jiang… - Revista Argentina de …, 2020 - dsgate.uum.edu.my
Small and medium-sized enterprises (SMEs) are the backbone of every economy
worldwide. However, SMEs are not active in open innovation (OI) activities which limits the …

[PDF][PDF] Factors affecting the turnover intention of Bangladeshi migrants in the United Arab Emirates: An empirical study on the hotel industry

S Alom, AK Patwary, MMH Khan - International Journal of …, 2019 - researchgate.net
Human resource management is an essential factor after capital management for
organisational success. This study investigates the factors affecting the earning potential …

Enterprise resource planning, entrepreneurial orientation, and the performance of SMEs in a South Asian economy: The mediating role of organizational excellence

R Raoof, MF Basheer, J Shabbir… - Cogent Business & …, 2021 - Taylor & Francis
The key objective of the current study is to examine the effect of enterprise resource
planning and entrepreneurial orientation on organizational performance. In addition to that …

Mediating role of learning organization on the relationship between total quality management and operational performance in Brazilian manufacturers

G Tortorella, R Giglio, FS Fogliatto… - Journal of Manufacturing …, 2020 - emerald.com
Purpose The purpose of this paper is to examine the mediating effect of learning
organization dimensions on the relationship between the implementation of total quality …