Purpose The purpose of this paper is to examine the mediating effect of product innovation
on the relation between the knowledge management and competitive advantage. To …

This study aims to analyze and examine the effect of destination image, service quality, and
marketing mix on tourist satisfaction and its impact on revisiting tourist attractions in Bone …

Berdasarkan data kunjungan pasien jumlah kunjungan pasien Balkesmas wilayah
Ambarawa pada 3 tahun terakhir mengalami penurunan, pada tahun 2016 yaitu sebanyak …

Objectives This study aims to analyze the impact of the 9P's of the Marketing Mix strategy on
purchasing decisions at PT Gaido Travel & Tours, Kudus Branch, a provider of character …

Penelitian ini bertujuan untuk mengetahui pengaruh variabel Marketing Mix yang terdiri dari
product (produk), price (harga), place (tempat/lokasi), dan promotion (promosi) berpengaruh …

The development of tourism business can have a positive impact in the effort to contribute to
the country's foreign exchange earnings, increasing business opportunities and new jobs …

The Covid-19 pandemic had heavily affected Indonesian economy, especially for the
tourism sector. The Indonesian government has taken numerous measures to respond to the …

Prior to Covid-19 pandemic tourism industry has grown rapidly in Indonesia. It becomes one
of most important industry to support Indonesia sustainable economy. Marketing plays a …

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran jasa meliputi:
Product, Price, Place, Promotion, People, Process, dan Physical Evidence, baik secara …