The rapid uptake of digital technologies is constantly transforming the modern culture of
sports spectating; however, relatively little is known about the impact of digitalization on the …

Purpose The purpose of this study was to examine the effectiveness of social media
strategies of sport organizations when an unexpected absence of relevant content occurs …

This paper was a review of literature study that illustrates the impact of technology on the
sport of table tennis throughout the history of this sport in China and discuss current …

Researchers across disciplines have been studying the psychology of fans for decades.
Seeking to better understand fan behavior and the various factors motivating fans …

The purpose of current study was to examine the impact of potential factors that influence
audience's attitude toward and intention to watch LPGA tournaments that are typically led by …

The Ultimate Fighting Championship (UFC) utilizes a unique pay-per-view (PPV) product
distribution structure, and relies heavily on social media to promote its events. Yet, no …

This study explores the factors influencing satellite sport fans' social media engagement,
focusing on Japanese National Basketball Association (NBA) fans. Using the technology …

A recent cause-related marketing (CRM) trend for sport organizations has been to adopt a
service dog that they will train and showcase through social media and at team events. This …

Globalization has influenced everyday life socially, culturally, and economically.
Understanding the impact of globalization on managing sport business is becoming …

The purpose of the study was to examine how multidimensional event operation quality
factors (ie, game operation, stadium quality, game accessibility, and store operation) would …