The COVID-19 pandemic took most communities off guard and has highlighted gaps in
community preparedness and resilience in spite of the numerous technological …

Social media influencers rely on emotional connection to maintain and grow their followings
and have value for brands. To date, however, no research has quantitatively examined the …

As an emerging retail model, live streaming shopping involves real-time interactions
between streamers and viewers, and among the viewers themselves. In live streaming …

Purpose Conceptual and empirical research over the past 20 years has moved the social
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …

Although more and more brands are partnering with virtual endorsers for marketing, little is
known about whether this approach benefits brands. Drawing on Entity-Referent …

Although previous studies have identified several discrete emotion features that drive video
diffusion on social media, little research has viewed the video consumption experience as a …

Purpose Negative word-of-mouth has a variety of negative effects on companies. Thus, how
consumers process and evaluate negative word-of-mouth is an important issue for …

In a shopping mall, it's a common phenomenon that brands enter and exit. Studying the
brand's entry and connection in the mall's ecological chain is an important factor in judging …

Investors are increasingly relying on social media to seek insights into corporate prospects.
However, it remains unclear whether social executives—those engaging with stakeholders …

With the rapid growth of smart terminal industry and User-Generated Content products,
Social Media Applications (SMA) products, represented by TikTok, have been booming …