Modeling eye movements during decision making: A review
This article reviews recent advances in the psychometric and econometric modeling of eye-
movements during decision making. Eye movements offer a unique window on unobserved …
movements during decision making. Eye movements offer a unique window on unobserved …
[HTML][HTML] Consumer search: What can we learn from pre-purchase data?
Researchers are increasingly able to observe consumers' behavior prior to a purchase, such
as their navigation through a store or website and the products they consider. Such pre …
as their navigation through a store or website and the products they consider. Such pre …
Debunking misinformation about consumer products: Effects on beliefs and purchase behavior
The prevalence of misinformation has spurred various interested parties—regulators, the
media, and competing firms—to debunk false claims in the marketplace. This research …
media, and competing firms—to debunk false claims in the marketplace. This research …
Search gaps and consumer fatigue
In the canonical sequential search model, consumers inspect options consecutively until
they decide to stop searching, a decision that occurs only once before consumers determine …
they decide to stop searching, a decision that occurs only once before consumers determine …
The sequential search model: A framework for empirical research
We provide a detailed overview of the empirical implementation of the sequential search
model proposed by Weitzman (1979). We discuss the assumptions underlying the model …
model proposed by Weitzman (1979). We discuss the assumptions underlying the model …
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out
We study how advertising content influences consumers' decisions. To this end, we create a
simulated online bookstore that imitates a real online shopping experience. We then …
simulated online bookstore that imitates a real online shopping experience. We then …
Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture
We propose the use of a deep learning architecture, called RETINA, to predict multi-
alternative, multi-attribute consumer choice from eye movement data. RETINA directly uses …
alternative, multi-attribute consumer choice from eye movement data. RETINA directly uses …
An iterative consumer-centric and technology-driven product innovation strategy based on selective and dynamic consumer attention
X Ye, Y Wang, S Shafiee - Technological Forecasting and Social Change, 2024 - Elsevier
Consumer attention is a critical factor in driving consumer-centric innovation characterized
by selectivity and dynamism. However, existing literature has emphasized the selectivity but …
by selectivity and dynamism. However, existing literature has emphasized the selectivity but …
Information Search Within a Web Page: Modeling the Full Sequence of Eye Movement Decisions, Subjective Value Updating, and First Clicks
J Lu, JW Hutchinson - Management Science, 2024 - pubsonline.informs.org
Online retail settings often present shoppers with large, complex choice sets where they
need to quickly and dynamically weigh the benefits and costs of search within each web …
need to quickly and dynamically weigh the benefits and costs of search within each web …
[HTML][HTML] Assessment of Purchasing Influence of Email Campaigns Using Eye Tracking
E Skourou, D Spiliotopoulos - Multimodal Technologies and Interaction, 2024 - mdpi.com
Most people struggle to articulate the reasons why a promotional email they are exposed to
influences them to make a purchase. Marketing experts and companies find it beneficial to …
influences them to make a purchase. Marketing experts and companies find it beneficial to …