The existing empirical research exploring the impact of threat appeals on driver behavior
has reported inconsistent findings. In an effort to provide an up-to-date synthesis of the …

Background Health communications often present graphic, threat-based representations of
the potential consequences of health-risk behaviours. These 'threat appeals' feature …

Road safety advertisers need to include fear reduction in fear-based advertisements to
improve road safety behavioural outcomes. When designing advertisements containing …

Road traffic collisions are responsible for approximately 1.2 million deaths worldwide, every
year, according to the World Health Organisation. A number of developed countries …

Mobile phones have long been identified as major contributors to driver distraction and
driver distraction, in turn, as a major contributor to road trauma. This doctoral thesis explored …

The existing empirical research exploring the impact of threat appeals on driver behavior
has reported inconsistent findings. In an effort to provide an up-to-date synthesis of the …