The theory of consumption values (TCV) explains consumer behavior by examining the
underlying values that drive consumption choices. TCV is prominent across various …

ABSTRACT A single theory cannot adequately resolve the research gap exists in green
hotel literature concerning consumer attitude and behavior in determining whether social …

Purpose Environmental issues have triggered the need for sustainable behavior around the
globe. The tourism industry's rapid growth also contributes to environmental degradation …

Sustainable consumption is a growing area of research due to the climate change and
environmental degradation. The present study examines a conceptual model by integrating …

In the international context of pursuing green development, a good connection between the
production and consumption ends is a necessary condition for forming a diversified …

Despite growing interest, the associations between contextual and psychological factors
concerning consumers' intentions to visit green hotels have been scarce in the literature …

Introduction It is crucial to understand the environmental friendly behavior of tourists. The
utilization of natural resources by the tourists poses a significant threat to environmental …

Previous hospitality research typically focuses on consumers' positive attitudes and
intentions toward addressing an existing research gap in the literature on consumer attitude …

Green consumption is an important tool to accelerate the circular economy and promote
sustainable development. The identification of critical influencing factors for green …

In the face of escalating climate change, environmental pollution, and global crises, plant-
based eggs are a viable solution for environmental conservation and health promotion. This …