Bayesian persuasion and information design
E Kamenica - Annual Review of Economics, 2019 - annualreviews.org
A school may improve its students' job outcomes if it issues only coarse grades. Google can
reduce congestion on roads by giving drivers noisy information about the state of traffic. A …
reduce congestion on roads by giving drivers noisy information about the state of traffic. A …
The economic analysis of advertising
K Bagwell - Handbook of industrial organization, 2007 - Elsevier
This chapter offers a comprehensive survey of the economic analysis of advertising. A first
objective is to organize the literature in a manner that clarifies what is known. A second …
objective is to organize the literature in a manner that clarifies what is known. A second …
Bayesian persuasion
E Kamenica, M Gentzkow - American Economic Review, 2011 - aeaweb.org
When is it possible for one person to persuade another to change her action? We consider a
symmetric information model where a sender chooses a signal to reveal to a receiver, who …
symmetric information model where a sender chooses a signal to reveal to a receiver, who …
Online consumer review: Word-of-mouth as a new element of marketing communication mix
As a new type of word-of-mouth information, online consumer product review is an emerging
market phenomenon that is playing an increasingly important role in consumers' purchase …
market phenomenon that is playing an increasingly important role in consumers' purchase …
Online product reviews: Implications for retailers and competing manufacturers
This paper studies the effect of online product reviews on different players in a channel
structure. We consider a retailer selling two substitutable products produced by different …
structure. We consider a retailer selling two substitutable products produced by different …
On the simple economics of advertising, marketing, and product design
JP Johnson, DP Myatt - American Economic Review, 2006 - aeaweb.org
We propose a framework for analyzing transformations of demand. Such transformations
frequently stem from changes in the dispersion of consumers' valuations, which lead to …
frequently stem from changes in the dispersion of consumers' valuations, which lead to …
Optimal information disclosure
A sender randomly draws a “prospect” characterized by its profitability to the sender and its
relevance to a receiver. The receiver observes only a signal provided by the sender and …
relevance to a receiver. The receiver observes only a signal provided by the sender and …
Information manipulation, coordination, and regime change
C Edmond - Review of Economic studies, 2013 - academic.oup.com
This article presents a model of information manipulation and political regime change. There
is a regime that can be overthrown but only if enough citizens participate in an uprising …
is a regime that can be overthrown but only if enough citizens participate in an uprising …
Consumer privacy and the market for customer information
CR Taylor - RAND Journal of Economics, 2004 - JSTOR
I investigate consumer privacy and the market for customer information in electronic
retailing. The value of customer information derives from the ability of Internet firms to identify …
retailing. The value of customer information derives from the ability of Internet firms to identify …
Competition through commissions and kickbacks
R Inderst, M Ottaviani - American Economic Review, 2012 - aeaweb.org
In markets for retail financial products and health services, consumers often rely on the
advice of intermediaries to decide which specialized offering best fits their needs. Product …
advice of intermediaries to decide which specialized offering best fits their needs. Product …