The paper surveys the literature on cooperative advertising in marketing channels (supply
chains) using game theoretic methods. During the last decade, in particular, this literature …

Marketing channels are among the most important elements of any value chain. This is
because the bulk of a nation's manufacturing output flows through them. The intermediaries …

Nowadays, some suppliers are looking for offline expansion in addition to their preexisting
online channels relying on e-tailers. This study focuses on the e-tailer's demand information …

Nowadays, the growing global concerns about sustainable issues have placed high
pressure on firms to improve production technology and reduce energy consumption …

This paper studies how a manufacturer should engage with a platform retailer and a
traditional reseller. Our work is motivated by the emergence of increasingly powerful retail …

In this paper, we examine which of an agency selling or a wholesale contract offered by an e-
commerce platform competing suppliers with typical dual-channel supply chains should …

Since the decision of non-price feature such as product quality draws a little attention in the
literature of dual-channel supply chains, this paper investigates price and quality decisions …

In this study, we examine how the use of blockchain technology deters less sustainable
products' entry (LSPE) in the cross-border supply chains in which the entrant produces less …

This paper investigates the influence of channel structures and channel coordination on the
supplier, the retailer, and the entire supply chain in the context of two single-channel and …

B2C platforms choose different channel choices and logistics strategies and many platforms
changed their channel structures after building platforms' self-supporting logistics. With the …