The influence of perceived quality and viral marketing on the decision to purchase Momoyo Ice Cream according to the Islamic business perspective

N Nurhayati, MR Fadillah, M Selvina… - Indonesia Auditing …, 2024 - journals.iarn.or.id
This research aims to analyze the influence of perceived quality and viral marketing on
purchasing decisions for Momoyo ice cream. The main problem in this research is that …