Co-creation in branding is gaining momentum. This study contributes to the branding
literature by combining a systematic search and a critical review of 148 articles focusing on …

Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …

While many retailers have turned to omnichannel retailing to remain competitive, engaging
customers across channels has become one of the biggest challenges they face. Drawing …

Collaborative consumption (CC) is an increasingly prevalent form of exchange. CC occurs
within a triangle of actors: a platform provider (eg, Uber), a peer service provider (eg, an …

Purpose This paper aims to examine consumers' adoption of mobile technology to facilitate
their banking services and activities, and to investigate the factors influencing their adoption …

Value co-creation with customers has emerged as a relevant topic at both academic and
managerial level. Considering the positive outcomes derived from value co-creation, firms …

Purpose This paper aims to explore the factors that influence Generation Y's positive or
negative electronic word-of-mouth (eWOM) behavior via social media and mobile …

Community members become part of the value chain, and their value co-creation behaviors
have progressively elicited extensive attention from scholars and practitioners. However, the …

Purpose The purpose of this study is to provide a synthesis of the state of research on
collaborative innovation in tourism and hospitality. It presents a systematic review of the …

Purpose The purpose of this study is to organize and analyze the existing literature on co-
creation in tourism to identify the state-of-the-art studies and the research gap in this field …