Social media, such as YouTube, is increasingly a site of collective remembering where
personal tributes to celebrity figures become sites of public mourning. YouTube, especially …

This paper is an attempt to understand the rise of 'the dropout'as a central figure in the wider
myth of entrepreneurial success. Over the past decade, a large number of 'tech …

Perhaps of most relevance to us in the bereavement community though was the apparent
'triggering'of personal grief reactions that occurred in relation to the earlier deaths of family …

One of the growing research interests in media and Internet studies concerns how the self is
constructed in the digital environment, while the complex relationship between the self and …

This chapter examines how consumers become Steve Jobs' fans and how they establish
psychological bond with Steve Jobs as a means to understand the general fandom …

The aim of this article is to analyse the phenomenon of cult and religion and to make
research allowing to create a guide of cult and religion elements integration into marketing …

The objective of this chapter is to examine how consumers become fans of Apple products
through hero worship of Steve Jobs. To bolster the understanding of this interesting …

Perhaps of most relevance to us in the bereavement community though was the apparent
'triggering'of personal grief reactions that occurred in relation to the earlier deaths of family …

A literatura sobre a retórica da economia e economia da narrativa enfatiza o papel de
histórias e narrativas no desenvolvimento da teoria econômica. Uma das narrativas mais …