Attitudes of Australian and Greek‐Australian consumers towards hypothetical foreign‐
owned and domestic‐owned supermarkets in Australia were studied. Although attitudes …

This article presents the results of a survey of 250 Canadian male consumers. In this study
consumer judgements of products made in both highly and newly industrializing countries …

This study uses a multidimensional unfolding approach to examine the preference patterns
of UK consumers for domestic products and those originating from specific foreign countries …

Country of origin has become a significant phenomenon in consumer behaviour studies.
Hence, increasing the knowledge of customers about products makes research about …

Investigates the relationship between consumer ethnocentrism and consumer attitudes
toward foreign manufactured products in product categories in which domestic alternatives …

Examines consumers' perception of brands as influenced by their origins and the differences
in classification ability between consumers' knowledge levels. Specifically, culture‐of‐brand …

International competitiveness ultimately depends upon the linkages between a firm's unique,
idiosyncratic capabilities (firm-specific advantages, FSAs) and its home country assets …

This paper presents a review of the relationship between culture, specifically what has been
termed ethnicity, and its impact on consumer purchase decisions. The role acculturative …

Most cross‐cultural studies on country of origin or product‐country image (PCI) effects have
implicitly assumed that national markets are composed of homogeneous consumers …

This study provides empirical evidence of the effects of consumer racism on domestic cross-
ethnic product purchase in three countries. The model predicts that consumer racism will …