Brand experience-brand love relationship for Indian hypermarket brands: The moderating role of customer personality traits
D Singh, N Bajpai, K Kulshreshtha - Journal of Relationship …, 2021 - Taylor & Francis
Experiential marketing is a decisive facet of brand management and customer-brand
relationship. With the growth of hypermarket brands in India, customers focus on the …
relationship. With the growth of hypermarket brands in India, customers focus on the …
Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion
The purpose of this study was to understand the dynamics between customers' own and
perceived brand investment, and the impact of such investment on two relational outcomes …
perceived brand investment, and the impact of such investment on two relational outcomes …
Consumer-brand relationships' development in the mobile internet market: evidence from an extended relationship commitment paradigm
A Giovanis - Journal of Product & Brand Management, 2016 - emerald.com
Purpose Given its importance in the brand management of service firms, the present
research initiative primarily concerns the investigation of the formation process of consumer …
research initiative primarily concerns the investigation of the formation process of consumer …
Customer relationship management theory and research in the new millennium: Directions for future research
This article focuses on the research conducted in customer relationship management (CRM)
from 2000 to 2014 in six top-tier academic publishing journals: Journal of Relationship …
from 2000 to 2014 in six top-tier academic publishing journals: Journal of Relationship …
The effect of customer–brand relationship investments' dimensions on customer engagement in emerging markets
This study investigates the effect of customer–brand relationship investments' dimensions on
customer engagement. To test the proposed framework, this research adopted the positivist …
customer engagement. To test the proposed framework, this research adopted the positivist …
Does making less effort entail satisfaction? A large empirical study on client relationship services
C Ardelet, C Benavent - International Journal of Market …, 2023 - journals.sagepub.com
The customer effort score has become one of the indicators most monitored by companies in
recent years. The idea is that the less effort customers exert when interacting with a brand …
recent years. The idea is that the less effort customers exert when interacting with a brand …
'I'll stand by you:'understanding customers' moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
The purpose of this study is to explore the dynamics behind consumers' intention to support
a transgressor brand in the form of buycott behavior. To do so, this study investigated the …
a transgressor brand in the form of buycott behavior. To do so, this study investigated the …
Customer relationship management practices and organisational performance of commercial banks in Ghana: a mediation analysis
Customer relationship management (CRM) practices are essential for gaining a competitive
edge in the business environment. CRM has been used worldwide in the banking industry to …
edge in the business environment. CRM has been used worldwide in the banking industry to …
The Impact of Perceived Relationship Investment and Organizational Identification on Behavioral Outcomes in Nonprofit Organizations: The Moderating Role of …
CS Lai, DT Nguyen - Nonprofit Management and Leadership, 2024 - Wiley Online Library
The present study aims to explore how nonprofit organizations utilize relationship
investment efforts to foster positive behavioral outcomes among their donors and volunteers …
investment efforts to foster positive behavioral outcomes among their donors and volunteers …
Application of the Tayyib concept among Malaysian muslim consumers: The role of nutrition label
Purpose This study aims to determine the effect of health knowledge on nutrition-label use
and attitude, and consequently on healthy food choice among Malaysian Muslim …
and attitude, and consequently on healthy food choice among Malaysian Muslim …