Intangible cultural heritage (ICH) can be a valuable tourism resource for both government
and local communities. However, the complex definition and the massive and fragmented …

Purpose Wine tourism has stood out as a very recognized and valid tourism and marketing
segment, growing worldwide and urging the complex needed advances on wine tourism …

Wine tourism has the potential to make a significant impact on rural tourism in Taiwan. The
aim of this study is to examine the impact of rural winery visitors' motivation on experience …

As storytelling influences consumer attitudes and opinions, conditioning the tourist
experience by appealing to the imagination, this paper reviews the literature covering the …

Innovation in the wine tourism network is the path to success, considering the rapid changes
in customer behaviour. The purpose of this study—based on an adaptation of the resource …

The literature increasingly recognises the value of food and wine tourism for destinations'
competitiveness. Given the scarcity of conceptual and empirical studies on co-creation …

Purpose The purpose of this paper is to examine the relationship between wine tourism
experiences (ie winescape, winery service quality, winery brand differentiation and tourist …

This study aims to examine and estimate the relationships between wine involvement,
cultural experience, winescape attributes, wine excitement and sensorial attraction in two …

Purpose Understanding the role of emotion, landscape, involvement and storytelling related
to wine is the basis for understanding the wine tourist experience. The purpose of this study …

2. Discussion In this context, eight articles were accepted for publication which discuss the
topics of determinants of marketing in globalization, employer branding as a marketing tool …